The flagship collection, Groot Karoo, is all about my personal journey of discovery. A full circle in my life. It’s a very personal collection and it's filled with little easter eggs that tell that story. It’s about memories, life lessons learned and true beauty. The essential oil blend was created to mimic liquid sunshine and butterscotch sweets, one of my fondest memories growing up in the Karoo. Sustainable and reusable packaging was used to showcase my own personal lifestyle. The dual-use packaging for our candles, soap and bath salt shows just how versatile and diverse we as people can be. There’s a story in everything we do, Groot Karoo is my courage to tell that story. I am SCHOONHUID.